FROM DISCOVERY TO DEVOTION

We Invite In-Market Audiences on a Journey to Discover and Fall in Love with Your Brand

Our goal is simple: to place captivating, purpose-driven brand stories in front of aligned audiences, guiding them from awareness to action.

Our goal is simple: to place captivating, purpose-driven brand stories in front of aligned audiences, guiding them from awareness to action.

WELCOME TO OUR STORYTELLING STUDIO

Get More Direct to Consumer
Bookings and Sales

Programmatic PR is the fusion of storytelling and targeted digital marketing, designed to connect brands with audiences ready to take action.

More Direct-to-Consumer bookings and sales start with a well-crafted narrative. Our approach fuses storytelling with targeted digital marketing, designed to connect your brand with audiences who are eager to act.

Through both programmatic advertising and paid social strategies, we reach aligned audiences tailored specifically to your brand. By staying top of mind, your story gradually builds trust and anticipation, gently guiding them to engage with your brand on a deeper level.

Our campaigns run on The Best Ever Lifestyle Guide, a premier lifestyle platform that connects audiences with the best in travel, wellness, home, food, and lifestyle. We blend editorial-quality storytelling with targeted advertising, ensuring your message not only resonates but converts.

BEFORE WE GET INTO IT

Is Programmatic PR
a fit for you?

Before we dive into what Programmatic PR is and how it can elevate your brand, let’s ensure this approach resonates with your needs. Programmatic PR is the perfect fit for you if:

  • You want your story to continue reaching new customers entering the market, keeping it fresh and relevant over time.

  • You’re looking to extend the reach of your earned media and influencer content, ensuring it connects with individuals who are actively seeking your offerings.

  • You’ve received fantastic media coverage and are ready to see how a targeted digital strategy can turn that awareness into measurable results, gaining clear insights into how these efforts contribute to direct sales and customer engagement.

  • You want to avoid wasting budget on irrelevant audiences tied to blogs or media platforms and instead focus your spend on a custom audience intentionally created for your campaigns.

  • You collaborate with influencers and want to sustain the momentum they create, turning short-term buzz into long-term impact.

  • You value maintaining control over your narrative, ensuring your brand’s story is shared in ways that deeply resonate with your audience.

  • You want a centralized, living story that can be continually updated to reflect new developments, offers, and current events, keeping your message relevant and timely.

The Best Ever Effect

CAPTIVATING STORIES THAT TURN AWARENESS INTO ACTIONS

We guide audiences through every stage of the funnel—all with one powerful storytelling campaign. Instead of the typical rush from cold ad impression to hot checkout, our approach creates a liminal space—a space where they can linger longer, allowing curiosity to grow and connection to deepen naturally.

We start with awareness by placing your brand story in front of the right people through targeted ads, creating an introduction that’s aligned and intentional. From there, we build interest as each layer of the story draws them in, helping them explore the heart of your brand and consider how it aligns with their needs and values. This deepens into desire as they connect emotionally, feeling that this might be exactly what they’re looking for.

By the time they reach your booking or purchase page, they’re ready to take action—excited, engaged, and eager to make it theirs.

This is the Best Ever Effect: the essential, transformative liminal space that nurtures a relationship, guiding your audience from awareness to action. At every step, we build trust and anticipation, creating an experience that resonates far beyond the final click.

OUR PLACE OR YOURS

Why choose a Best Ever Story landing page for your direct-to-consumer campaign?

When it comes to driving engagement and conversions, using a Best Ever Story landing page can offer a distinct advantage over using your own. Here’s why:

KEEP YOUR STORY TOP OF MIND   ✦    STAY IN FRONT OF IN MARKET AUDIENCES    ✦  GAIN CONTROL OVER YOUR STORY   ✦   AMPLIFY EARNED MEDIA   ✦   LONG SHELF LIFE ON YOUR LIVING STORY   ✦KEEP YOUR STORY TOP OF MIND   ✦    STAY IN FRONT OF IN MARKET AUDIENCES    ✦  GAIN CONTROL OVER YOUR STORY   ✦   AMPLIFY EARNED MEDIA   ✦   LONG SHELF LIFE ON YOUR LIVING STORY   ✦
THE RESULTS

Measurable Growth & Impact

By reaching your ideal audience at the moment they’re ready to act, we deliver a measurable boost in results. When your message resonates, customers naturally move toward deeper engagement. This translates into better quality traffic, higher conversion rates, and more meaningful interactions with your brand.

In fact, our recent campaigns have seen conversion rates up to 8x higher than industry standards for this vertical.

MICHELLE STEWART
MEET YOUR STORYTELLING MARKETER

Hello, I’m Michelle!

With nearly two decades of experience as an Audience Attraction expert, I specialize in helping brands that lead with care, compassion, and integrity. I’ve built a digital platform that reached nearly 500,000 organic visitors monthly by creating content that resonates both emotionally and with search engines.

My approach integrates authentic storytelling with the power of Programmatic Advertising. By blending precise targeting with meaningful messaging, I help brands not only connect with their audience online, but also inspire real-life engagement—whether that’s booking a stay, attending an event, or making a purchase that deepens their connection to your brand.

Together, we can create connections that transcend digital interactions, building genuine, real-world relationships that foster trust and lasting impact.

get access to programmatic advertising
FEATURED EDITORIAL & CLIENT STORIES

Experience our Best Ever Brand Stories

Food & Wine

Blasted Church Vineyards

Read the story

Food & Wine

Bottleneck Drive

Read the story

Retreats

Naramata Centre

Read the story

Travel

Summerland Waterfront Resort

Read the story

Here’s What it Feels Like to Work With Us

Relationships are everything to us! We genuinely care about the individuals behind the brands and are grateful and excited to play a role in their success story. The extent of time, passion, creativity and delight we invest in our collaborations stands as a testament to the caliber of content and campaigns we create.

“These two are THE BEST!”

“Michelle’s creativity, insight, and marketing expertise is unparalleled. Michelle has helped grow our small business immensely since 2014. We could not have grown our business the way we did without them!”

Nichole Sorensen, LAKESIDE HEARING

“We have loved working with this talented duo!”

Steve and Michelle are an absolute dream to work with – professional, creative and very talented. Never waiting for project completion and always open to suggestions and questions, they treat your business’ priorities like they are their own and deliver beautiful work every time always going the extra mile to ensure perfection. We have loved working with this talented duo and will continue to do so on future projects!

Megan McKay-Hall, TIME FAMILY OF WINES

“We have been blown away!”

Our agency has had the chance to work with The Best Ever Guide team for various guides that involve our clients. In every instance, we have been blown away with the high quality of the images and content, and the Best Ever team always overdelivers. They are collaborative, easy to work with, and I would recommend them for any photographic, video or content needs.

Leeann Froese, TOWN HALL BRANDS

“The two of you are so good at what you do!”

This is absolutely fantastic! We are so pleased at the quality of the piece and the photos as well. The two of you are so good at what you do and it was truly a pleasure working with the both of you!

Avrinder Hans, WATERMARK BEACH RESORT

Got Questions?

Every successful campaign starts with a compelling narrative that YOU control. Our team collaborates with you to create a polished, editorial-quality story that reflects your brand’s essence. Whether you’re launching a new product, promoting a partnership, or sharing a unique brand story, we ensure it resonates with your audience.

Yes! We can capture stunning visuals to enhance your brand’s story. Please note that travel fees apply if you are beyond the Central Okanagan region of BC. See our portfolio here.

Our campaigns are meticulously crafted to create multiple conversion channels, positioning every click as a pathway into potential revenue and building lasting customer trust. Tailored to your unique goals and budget, our flexible packages offer options for photography and can be customized to suit your brand’s specific needs. Plus, with scalable ad spends that depend on the size of the audience you want to reach, our campaigns cater to budgets of all sizes.

As a Best Ever Member, your campaign begins with one month of programmatic and social ad management designed to drive targeted traffic to your landing page. Your landing page will remain live for a full 12 months, ensuring continuous exposure regardless of the duration of your paid advertising.

You can easily extend your reach by continuing to promote your story through our programmatic audience and social marketing campaigns. Extended campaigns can include refreshed ad creatives and strategic adaptations, keeping you connected with an audience eager to explore what your brand has to offer.

If you choose to continue these efforts, a monthly management fee will apply, ensuring you maintain a strong connection with your audience ready to discover your brand.

You shape your story without outside influences; the narrative is entirely yours. This level of control allows you to present your brand in a way that best reflects your values and mission. We collaborate with you to ensure that every detail aligns with your vision and resonates with your audience.

Your Best Ever Brand Story gains visibility through strategic channels, utilizing both programmatic advertising and social media advertising to maximize exposure. We employ hyper-targeted campaigns that precisely reach audiences based on events, locations, neighborhoods, proximity, and current search interests, ensuring your story reaches the right audience at the right time.

This comprehensive approach ensures that your story gets in front of the right people, driving engagement and fostering meaningful connections.

Your ad impressions are strategically positioned on high-traffic websites, apps, and social media platforms that resonate with your target audience. We focus on online spaces where your audience is most likely to engage, ensuring maximum visibility and impact for your Best Ever Brand Story. Instead of relying on assumptions about your audience’s location, we utilize precise analytics and data-driven insights. This ensures that your ads are strategically placed in locations where they will be seen by the right people, maximizing the effectiveness of your campaign.

To ensure the success of your campaign, we recommend providing the following high-quality creative assets:

  • High-Quality Photos: Images that showcase your brand, products, or services. These should be visually appealing and aligned with your brand’s aesthetic.
  • Videos: Engaging video content that highlights your brand story or promotional messages.
  • Links to Other Stories: Any relevant articles or features that can complement your brand narrative and provide additional context.
  • Influencer Reels: Clips or highlights from influencer partnerships that showcase your brand’s impact and reach.
  • Logo: A high-resolution version of your brand logo for consistent branding across all materials.
  • Booking or Purchase Links: Direct links to your booking system or product purchase pages to facilitate easy access for potential customers.

Providing these assets helps us create a compelling and cohesive story that resonates with your target audience and drives engagement. Of course, we can capture visual assets as well.

Are you ready to invite your audience to fall in love with your brand?

Let’s turn your story into a powerful pathway to direct-to-consumer bookings and sales!